“When you blog, the entire world is your audience.” – Unknown
If you are already tapping into the valuable business tool known as “blogging,” you don’t need me to tell you that blogging has the potential to be as effective a marketing medium as Facebook or Twitter!
It’s an amazing platform in which to deliver value-added information about your products or services, plus being a slammin’-good way to communicate with people who share your hobbies, passions, interests, frustrations, and goals in life.
Anyone who has been a blogger for more than a month knows about the slew of “measuring” widgets out there that are designed to rate or “rank” your blog in the eyes of the Almighty Blogosphere. But what the heck is “rank?” Ranking a blog is kinda like measuring the health, influence, and standing of your blog and there are very specific ways to achieve that.
- Guest Post by Carol Gino, Nurse, #1 New York Times Bestselling Author, and blogger at The Hopeful Healer.
When I was working the night shift, one of my patients- a 44 year old man, had just gone for an angiogram. He had been brought back to the floor afterwards, but began hemorrhaging from his femoral artery. I’d added pressure dressings, laid on heavier sandbags, and then called the intern.
The intern took a while to get to the floor and all the while the patient kept bleeding heavily. When the intern just shook his head and did nothing, I called his resident. When the resident didn’t respond, I called the attending. Now I knew I was in big trouble. It didn’t matter that the patient’s blood pressure was 60/40 by the time I called, it mattered that I had broken protocol.
The Internet is littered with programs, apps, and plug-ins that all have the potential of being valuable tools for your business. Testing, researching, and exploring these gadgets and gizmos, however, could be a full-time job! In my never-ending quest to find the hippest, hottest, and most efficient options for my EntrpreNurses, I have come up with a list of 7 “must have” free helper tools for business professionals:
If you don’t know who embattled Nurse Amanda Trujillo is, well, you’ve probably been living under a rock, or maybe you just worked 3 in a row…in either case, you’re forgiven.
Before you listen to her audio interview though, check out my 2 previous posts about her dire situation here and here.
Once you understand her case, you’ll also understand it’s far-reaching implications for the Nursing profession and a patient’s right to informed consent and right to determine the course of their own care.
Let that all sink in for a bit and then listen to Amanda explain her case in her own words in this very special interview:
Feel free to re-post these letters and please write or call the Arizona State Board of Nursing to ask them to drop all complaints against Amanda Trujillo. Please click here for my original blog post containing all case details.
You know I am always on the look-out for awesome entrepreneurial healthcare-related companies, right? Well, I just found one that I’m really excited about!
So even though the company’s founder isn’t a nurse per se, he’s an EMS and a fellow health care entrepreneur and his product line rocks. The smart and funny, Mr. Avi Goldstein, has created a clever little solution to the age-old “where do I stash my tape?” problem for nurses, docs, and first responders of every stripe.
Guest Post by New York Times #1 Bestselling Author and Registered Nurse, Carol Gino
Okay, so after about 10 hours stiffening into stone sitting in front of a computer screen, I finally decided to get up and move inside, away from reading anything about healthcare. I want light, mindless entertainment. So I flop down on the couch and pick up the remote to begin scanning tonight’s programs. I click through the stations like a man. But the remote always returns to the same station.
Oh God! Grey’s Anatomy. I love Grey’s Anatomy. Why do I love it? There’s nothing like it in the real world. But that’s why I love it. It’s so romantic. It paints such heroes. Heroes I believed in when I was a teenager. Doctors who fall apart when a patient dies, doctors who smooth a patient’s brow for long minutes, doctors who forego dinner at the local pub with their friends in order to play checkers with a patient…..What?
In case you haven’t noticed, life moves fast. It also doesn’t seem to matter whether you are a brick-and-mortar or an on-line biz, shortage of time is a constant battle. A million things tug at you all day long, but at the end of the day you still need to find the time to market your business.
Email marketing is one of those valuable tools that allows you to market to prospective customers without breaking the bank. But that too can be a time sucker if you don’t utilize the proper “helper tools” like Autoresponders. Autoresponders are like your own personal assistant, but one that never needs vacation or a break!
