When you write blog posts or articles for your nurse entrepreneur business, you need them to be stellar. You want people to be so wowed by your knowledge that the thought of calling anyone else is gone-baby-gone!
Here are some quick tips to make sure that people love to read your content.
1 – Think about what you like and want to read. If you wouldn’t want to read your own content, chances are no one else would either. Put yourself in the mind of your target prospect and write directly to them.
2 – Keep your sentences short and to the point. No one needs to know about your amazing English literature skills. They just want to get the information in as concise a manner as possible. Don’t go on and on needlessly.
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Everyone knows that social media marketing is a great way to explode your marketing efforts. Since social media sites are free and reach a huge audience, there is no reason not to use them. Talk about being cost effective!
1) Set up accounts on several social media networks. For instance, you may want a Facebook page, Twitter profile, LinkedIn profile and YouTube channel. Of course, there are other networks coming on board all the time, so join as many as needed.
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Hey guys,
Hope you’re all enjoying the holidays as much as I am!
Boy, I’ve been hitting the cake and eggnog a little hard these days – I won’t lie, the pants are definitely fitting a little tighter than usual – so it’s back to the gym with a vengeance for me in January!
Anyway, I wanted to give you guys links to 2 guest blog posts I wrote in the last week, so you didn’t miss out on these nuggets!
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5 Things They Never Told You in Nursing School
Hey Guys!
Just wanted to say a big hearty THANK YOU!
I just debuted my first eBook on Amazon as $0.99 download (link here and above) and in one day the book has sky-rocketed to #1 in not one, but 2 nursing categories! Due in no small part due to your killer support and awesome engagement!
If you’re thinking about downloading it, but the $0.99 feels a little steep (lol!), here’s a totally unsolicited review by another nurse blogger whom I’ve never met, except that we follow each other on Twitter because we’re both fighting the same good “nurse entrepreneurship” fight!
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Guest Post by Ursula Mentjes
What if you could have anything you desired in 2012? What would you ask for?
Since I was in my early twenties, I have been researching the topic of goal achievement incessantly. I have read hundreds of books (my book shelf and Kindle are overflowing!) on the topic so that I could more easily achieve my goals and help my clients do the same. My hunger to find books on the topic is insatiable. Used bookstores, new bookstores, Kindle – they are all like a magical land to me! Some say that you just need to read ten books on any topic to be considered an expert. What does it means when you’ve read one hundred or more?
For me, it means that I can now help my clients answer this question, “What is the fastest and easiest way to reach my goal?” That is the question that I tell all of my clients to ask themselves when they get clarity on what they want. But sometimes the hardest thing is for them to figure out what they want.
Why is it so hard for humans to figure out what they want? It’s difficult because our belief system gets in the way. Just as an idea pops into our heads regarding what we want, our ego pops up and says, “Really? You can’t have that! You’re not _______ !” Our ego is there to keep us safe by creating fearful thoughts to stop us in our tracks, but it’s only a problem if we believe what it tells us.
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All nurses who long to cease being a staff nurse and start being their own boss and achieving unlimited earning potential, find that when they start to brainstorm, the ideas for nursing-related businesses are endless.
There are many important factors to consider when starting your own nursing business.
First off, you will want to determine if your business idea is really something worth pursuing as a business (and not just a hobby). By doing market research and targeted keyword searches (in Google Keyword Tool, for example) to discover the popularity and profitability of your idea, you can narrow down the field of possibility and rule-out ideas that will be potential non-earners. Plus, you can discover some real winners!
Also, don’t be afraid to ask others (friends, family members, Facebook groups, Nursing Forums, Nursing Blogs and colleagues) what they think about your idea. If there is resounding uncertainty, then you may want to rethink your plan.
Also, you will want to consider how much others will pay for your services or products or how often they will purchase these services. This will help you with determining your prices and help you get clear on the demand side of the business. Ultimately, understanding your pricing and your customer’s lifecycle will also help you determine if your idea is financially feasible.
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Australian Nurse Creates the Nurses’ Joey
Hey Everybody!
Check out this link to a video on YouTube showing an Australian nurse who was sick of running back and forth to grab all her supplies all the time. She just wanted to have everything handy and save herself all the walking, so she invented a type of Nursing Toolbelt called the “Nurses’ Joey” and it’s taking off like wildfire!
I love it’s simplicity and functionality!
Check out the video and let me know what you think?
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If you guys like this post, feel free to re-post it on Facebook or Twitter! Let’s make this nurse entrepreneur thing go viral!
Follow me on Twitter @icoachnurses and join the club at my Facebook Fanpage so you never miss out on the latest posts and events info!
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Hey Guys!
Caught this awesome article in on workingnurse.com and wanted to share it with you. It profiles some of the heavy weights of the world of Nurse Entrepeneurship and highlights the fact that even nursing schools can no longer ignore the viability of nurse entrepreneurship as a way for nurses to make a big difference in the world and in their own lives. Enter The Center for Nursing Entrepreneurship (CNE) at the University of Rochester School of Nursing. Imagine Nursing Schools now teaching nurses how to market and sell themselves! I love it!
Enjoy a great read and let me know what you think in the comments box below the article.
Cheers,
Anna
Nurse Entrepreneurs
It takes a hefty dose of moxie and a business plan
BY ELIZABETH HANINK, RN, BSN, PHN
What do Seattle Sutton and Wild Iris in have in common, other than intriguing names? Both are companies started by nurses, people like you and me. Nurse entrepreneurs as a group are largely unknown, yet there are hundreds of them. They form a “sort of secret society,” says Pat Bemis, RN, CEN, head of the National Nurses in Business Association. It isn’t that obscurity is the goal. But many people — can I include the majority of nurses? — think that entrepreneurship is incompatible with nursing. We care for others, even for free, if necessary. It’s not just about the money, right? So how could you thrive in business with that attitude?
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Here are 5 no-brainer reasons why you should use blogging as an Internet marketing tool.
1. Blogging is simple. If you have a PC and an Internet connection then you can blog. Period.
2. Blogging is authentic. In this day and age where advertising literally saturates our lives, the credibility of promoters’ claims are always in question. However, in blogs things are different. Blogs are about creating a community and sharing valuable information. With a blog, you can connect deeply and personally with your audience and provide them with real value based on the relationship you’ve built with them vs. the marketing mumbo jumbo you spout at them. See the difference?
3. Blogging is free. Any opportunity for free exposure is a huge bonus especially to start-ups. But many new nurse entrepreneurs aren’t blogging, thus literally losing out on the significant opportunity to gain valuable exposure to their target market for free.
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Hey guys!
In this post, I just want to open up a little and allow you to get to know me better. I don’t want to be just another blogger hiding behind a website or just another “gooroo” whom you never really get to know.
I’ve learned that business is just like life, whether it’s online or off it’s ALL about one thing: RELATIONSHIPS!
And I want you guys to know that I’m here to help you out in any way I can, but in addition to that, I really just want to connect and build a relationship with you. Hopefully, out of those relationships, together we can build a fun, caring and supportive community.
So below you will find a few things you may not know about me. Really, I just want to pull back the curtain and let you know what I’m about.
1. I was born and raised in sunny Miami, FL and was the only “gringa” in my entire class the whole way through elementary school. Needless to say, I learned Spanglish fast and can now hold my own.
2. I’m a Gen X-er. I was born on August 26, 1975. (The same date in history that the 19th amendment to the U.S. Constitution passed, giving women the right to vote.) I guess they knew I was coming!
3. “Planes, Trains and Automobiles” is my all-time favorite movie, and I can recite every line from it that’s worth reciting.
4. I’m starting to go gray and I can’t decide whether I want to run away and bury my head in the sand and cry, or suck it up, hold my graying head up high and pretend it looks distinguished.
5. I have a birthmark on the inside of my left thigh; it looks like a rocket ship.
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