“When you blog, the entire world is your audience.” – Unknown
If you are already tapping into the valuable business tool known as “blogging,” you don’t need me to tell you that blogging has the potential to be as effective a marketing medium as Facebook or Twitter!
It’s an amazing platform in which to deliver value-added information about your products or services, plus being a slammin’-good way to communicate with people who share your hobbies, passions, interests, frustrations, and goals in life.
Anyone who has been a blogger for more than a month knows about the slew of “measuring” widgets out there that are designed to rate or “rank” your blog in the eyes of the Almighty Blogosphere. But what the heck is “rank?” Ranking a blog is kinda like measuring the health, influence, and standing of your blog and there are very specific ways to achieve that.
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The Internet is littered with programs, apps, and plug-ins that all have the potential of being valuable tools for your business. Testing, researching, and exploring these gadgets and gizmos, however, could be a full-time job! In my never-ending quest to find the hippest, hottest, and most efficient options for my EntrpreNurses, I have come up with a list of 7 “must have” free helper tools for business professionals:
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Thinking about writing a book? Think no more. It has become easier for nurses (and anyone with a message) to share it with the world than ever before.
Self-publishing technology has literally leveled the playing field.
No more facing rejections from traditional book publishers. You are now in the driver’s seat and you can…plan, schedule, write, publish and promote your own book, easier and cheaper than ever before.
How do I know?
My first book, ‘5 Things They Never Told You in Nursing School,’ was completely self-published, self-promoted via Social Media and hit #1 on Amazon in the Nursing category in under 11 hours on December 11, 2011… That’s how I know it can be done.
(That’s also why from that day on, 11 has been my lucky number! Sorry 34, you were really good to me for a long time, but 11 is my new sweetheart now…ahhh, but I digress…)
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Everyone knows that social media marketing is a great way to explode your marketing efforts. Since social media sites are free and reach a huge audience, there is no reason not to use them. Talk about being cost effective!
1) Set up accounts on several social media networks. For instance, you may want a Facebook page, Twitter profile, LinkedIn profile and YouTube channel. Of course, there are other networks coming on board all the time, so join as many as needed.
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